SMB WEBINAR SERIES: THE NEW ONLINE NON-NEGOTIABLES

From internet tools to video conferencing

What does this new virtual-only world mean to the success of your business?
 
Join BlueJeans by Verizon and Yahoo Small Business for a conversational series with small business owners as we discuss real challenges plus tips and tricks to come out ahead in a digital, video conferencing era.
 

yahoo small business logo

Episode 1: Boost Your Brand Presence

Friday, October 30, 2020 | 1 pm ET / 10 am PT

David HepburnCreative
How much importance do you put on face to face engagement? How do you put your best face (literally) forward and elevate the look and feel of both your personal and corporate brand? 
 
Featuring David Hepburn, Creative Director, Hepburn Creative

We’ll cover these topics plus more:

  • How the transition from brick and mortar to online-only has impacted the identity of small businesses 
  • Best practices to create an online presence to generate awareness, leads, and customer feedback 
  • The many ways to utilize video conferencing software… it’s not just for meetings 
  • Tips to optimize your video-meeting presence with the right camera angles, virtual backgrounds, lighting, and audio 

Episode 2: Master the Virtual Handshake

Wednesday, November 11, 2020 | 1 pm ET / 10 am PT

Adam Burghundy
Hearts aren’t won and deals aren’t closed in-person anymore. How do you utilize the latest technology to gain competitive advantage and win business when relationships are built and maintained virtually? 
 
Featuring Adam Knoerzer, Owner, Burghundy LLC  

 
 
We’ll cover these topics plus more: 
 
  • Awkward silences, body language, cultural barriers... Tips to make a lasting, positive impression with an online audience
  • How to ensure your message is being heard and understood
  • Why making the switch from audio-only or outdated video software will help you win new business faster
  • Who’s joining from what and where? How to remain secure with features like passcodes and meeting lock 

 

Episode 3: Innovate and Create

Wednesday, November 18, 2020 | 1 pm ET / 10 am PT

Gina Bra Lab
How do you shift a traditionally hands-on production process virtual? Then how do you rate and review your new process to ensure you’re doing the best for your customers and your business?
 
Featuring Gina Crevi & Jennifer Vericella, Co-Founders, The Bra Lab  
Jennifer Bra Lab

We’ll cover these topics plus more:

 
  • Tips to enhance your virtual environment to spark and optimize the creative process 
  • How do you make the tangible intangible? (Virtually) working with partners, customers, and investors on the production of retail products 
  • Considerations to optimize and streamline the go-to-market process and virtual product launches