Understanding Event Technology Partnerships and Expectations

Events have evolved. There is no question that virtual events have caused event planners, producers, marketers and IT to change how they approach producing company events and what infrastructure they need to support them. It’s important to understand the role your event technology plays in the success of your virtual event.

The event technology vendor you work with should provide more than a platform alone — they should be thought of as a true business partner throughout your entire customer journey. And as with all partnerships, it’s important to understand and set expectations early on.

Watch Tess Vismale, Event production expert, CMP and DES and Justin McHeffey, Sr. Product Marketing Manager at BlueJeans as they discuss:

• How to build a partnership with your event technology company and where to set expectations
• How to set yourself up for success by defining roles early in the event process
• How an event technologist can help you get the most out of your event