It's no secret that virtual events, webinars, and live stream productions have replaced in-person events in 2020. Organizations have shifted budgets from tangible, live experiences to digital programs in the hope of maintaining business continuity. But many people agree there's something missing from the virtual experience: Audience Engagement.
The engagement generated from live events helps promote brand loyalty, market awareness, and lead generation which all impact the bottom line. But how do you transform a highly immersive, multi-sensory, in-person experience to a purely digital event that drives valuable business outcomes?
We’ve put together a simple virtual event engagement guide that contains a few fundamental strategies, tactics, and checklists to help facilitate audience interaction and meet business goals.