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After a months-long hiatus in the National Basketball Association (NBA) season due to COVID-19, the Phoenix Suns got back on the court with no fans in the stands.
The team had to quickly find new ways to engage its fan base and retain season ticket members. To complement the Suns’ livestream of their games, the Suns used BlueJeans Events to provide fans with additional streamed video content during games, enabling viewer engagement and offering partners a platform to promote their brands.
Challenges:
With fans no longer able to attend games in 2020 due to COVID-19, the Phoenix Suns had to find new ways to bring the in-arena experience to fans and engage them after a months-long hiatus in the NBA season.
Solutions:
BlueJeans Events was deployed to provide fans with a “second screen experience” during its games in the NBA isolation zone at Walt Disney World.
Results:
- By providing additional streamed video content that enabled real-time participation, the Suns organization was able to offer unique experiences, engaging fans around the world through contests, giveaways, chat, polls, and Q&As.
- Using BlueJeans, the Suns also gave partners a platform to promote their brands and interact with a wider audience.
Industry
Sports, Media, and Entertainment
Headquarters
Phoenix, Arizona
Website
