Adobe Brings the Magic of Its MAX Conference to Creatives Around the World with the Help of BlueJeans
Adobe needed a virtual event platform that would give attendees a truly engaging, immersive, and unified experience for its first all-digital Adobe MAX Creativity Conference.
The company used BlueJeans Events and BlueJeans Meetings to host parts of the MAX experience, delivering interactive digital activities to ensure a seamless and engaging virtual event.
It delivered ‘Birds of a Feather,’ a peer-to-peer networking experience using BlueJeans Meetings.
BlueJeans Events was used for sessions with product teams for solutions such as Photoshop and Illustrator.
Adobe drew in 30,000 participants to its ‘Meet the Team’ sessions and 4,000 attendees to its ‘Birds of a Feather’ chatroom sessions — all held on BlueJeans.
Overall, the event attracted 21 million views globally.
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