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Press Release - Live communication proves invaluable in attracting talent and building world-class organisations

Research reveals live video is vital in building the best teams and providing a competitive advantage

September 20, 2016 — London, UKBlueJeans Network the global leader in cloud-based video communication services today, has announced research which found that 71% of employees agree that diversity can be realised by bringing together different groups more easily through live video. While almost three-quarters (74%) of employees see the potential of live video in building relationships between interviewers and candidates and believe the hiring of new staff could be accelerated with video (74%). This demonstrates that video is essential for organisations to attract new talent and build the best teams.

The research, conducted by Loudhouse, a London-based independent research agency, surveyed 5,000 employees across the UK, Germany, France, the US and Australia. Over a quarter (26%) of respondents see video as an enabler to interview candidates and source talent remotely.

James Campanini, GM of International, BlueJeans commented, "Today's global economy is more competitive than ever, driven largely by the demise of geographical boundaries. Driving revenue, efficiencies and innovation are all attributes of organisations which use their talent in the most effective ways. Building the best possible teams is a must and live video is crucial. Both in broadening and diversifying the talent pool and in driving engagement and building working relationships."

Beyond bringing more diverse and specialist groups of people together for competitive advantage, video widens the talent pool that organisations can choose from.

James continues, "Over the past few years there has been a noticeable shift in business culture, where companies now tend to have a more casual atmosphere and working style. Technologies such as Facebook Live are entering the workplace, so businesses need to build on this trend to help attract and forge relationships with new employees in a different way through live video. Once staff have been hired, the benefits of live video do not stop. It also keeps staff happier and helps them ingrain themselves in a company's culture, bringing the human factor to collaboration between colleagues, employees and employers."

52% agree that they would prefer to work for a company that invested in high quality video collaboration, demonstrating the pull of live technologies. This is especially important for the ‘selfie-generation', as 64% believe younger employees expect to be able to use live video as a communication tool in the workplace.

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About BlueJeans Network
At BlueJeans Network, we create video experiences that people love, and are trusted by IT organizations of the world's leading brands. Video communications are an immersive experience that enable people to communicate more effectively and businesses to operate more efficiently. BlueJeans offers interactive visual communication services through a cloud-based platform. BlueJeans Network is a private company headquartered in Mountain View, California. For more information go to: or follow the company@BlueJeansEMEA

Research Methodology
A total of 5,000 employees, aged 18–65+, took part in the survey. They were selected from a range of job roles and levels, representing several industry sectors. The companies they work for range from 100 to 1000+ employees, across the UK, Germany, France, Australia and the USA.

Media Contact:

Lawrie Benfield / Adam Ward
Octopus Group
+44 8453 707024