Video Casting Calls Made Simple with BlueJeans
Costly, traditional video bridging services that lack versatility and don't support applications like Skype.
Cloud-based unified communications that saves money and offers more flexibility to support connections to consumer applications like Skype.
- BlueJeans delivered more effective casting with nearly 500% cost savings and supports seamless Skype connections.
- Connected casting directors - via their iPad in Florida - into a casting call with actors in Santa Monica reading scripts over a Polycom H.323 system, and agencies using office PCs.
The entertainment and advertising industry is a global business with no geographic boundaries. Acting talent may sit in LA, the ad agency in New York, the casting director in Prague, and the production company in Vancouver. In order to make the creative art of a new ad campaign come to life, all parties must come together to choose the new face of their product.
Making Casting Decisions with Modern Video Conferencing
At the center of this industry is Envision Studios – a leader in the commercial casting business that was the first casting studio to utilize video conferencing on a broad scale. Today, Envision Studios has 10 casting facilities outfitted with near broadcast quality video conferencing and affiliations with roughly 30 more video enabled facilities worldwide.
To better cater to the needs of their busy and global clients’ video experience, Envision worked with service providers to make multi-party connections possible. These traditional bridge providers, however, were expensive and didn’t support applications like Skype, which their clients wanted to use. Envision wanted to move to a cloud-based solution that would allow them to save money and offer more flexibility to support connections to consumer applications like Skype.
BlueJeans was the solution they were looking for, making it possible to bring casting directors watching via their iPad in Florida into a casting call with actors in Santa Monica who are reading scripts in front of Envision’s Polycom H.323 system and ad agencies who are on their office PC.
Enabling New Businesses & Cost Savings with Video Conferencing
In addition to the value BlueJeans has brought to casting, BlueJeans has also made it possible for Envision to cater to new business segments like working with headhunters on recruiting, and lawyers on legal depositions. Using the BlueJeans service, attorneys can be in Chicago, other lawyers in Denver, and witnesses in New York.
Saving Nearly 5X with Live Video
By far, the best part of what BlueJeans offers Envision is that it allows effective casting of new stars in a cost-efficient way by realizing nearly 500% cost savings. Using traditional video bridging services was getting far too costly and even with other cloud solutions in the mix, BlueJeans won out.
With BlueJeans we can easily bring together actors, casting directors, ad agencies, and producers in one convenient place connecting room systems to Skype. BlueJeans has allowed us to bridge the gap between what our clients want and what we can provide. It’s really transformed the way we do business. When we found BlueJeans, the light went on. This is what we were looking for. We were immediately excited about the possibilities.
Ryan Malleus, Director of West Coast Operations, Envision