There’s never been a more definitive moment for the creator economy than what we are experiencing now. Producing and monetizing digital content is nothing new. But the pandemic turbocharged the need for more democratized tools as people turned to social media and streaming platforms to supplement their income during the lockdown, while others turned to it out of boredom as we saw with the surge of TikTok. And many brands turned to it to get their message out to an actively engaged (i.e. “captured”) audience.
That momentum has grown exponentially over the past two years and is only expected to grow even further with an influx of venture capital. Over 50 million people consider themselves content creators and the market size has already grown to over $100 billion. Believe it or not, content creation has also contributed to the growth of the middle class with more than 40% of creators earning a living wage year-over-year.
What makes this even more astounding is that you don’t have to have a film degree, a production crew, or even a basic understanding of editorial programs like Premiere Pro or Final Cut. Creative collaboration is fueling the daily work routine of every type of creative and the tools to accomplish it are at our fingertips. Your smartphone is now your HD camera and the advent of new internet tools makes it just as easy for your next door neighbor to produce high-quality content as it is for some of the world’s largest production companies.
BlueJeans Studio is the latest platform to democratize content creation by giving brands and creators an all-in-one platform with the ability to easily create stunning, broadcast-quality live streams with just a few easy clicks. With easy video feed mixing, custom branding, and endless streaming capabilities, you can produce TV-quality content that drives audience engagement and elevates any virtual event experience. We’re putting the power and the ability to collaboratively produce stunning, broadcast-grade virtual events and live streams without any production or technical experience required. From the Studio producer dashboard, creators can easily create TV production-level events that engage and wow audiences, while elevating their brand and expanding their reach.
The new world order is where creativity and innovation are not forced to fit within the confines of the office but are part of everyday life. With BlueJeans Studio they are present wherever you go, whenever you'd like and with whoever you want to collaborate with all from the ease of your computer or tablet. With our new platform, businesses are able to keep up with the pace of change and maintain a steady stream of content to their audience. Content creators can produce and stream live content that creates a level of audience engagement that is unmatched by any other production tool. We're enabling more brands to have creativity at their core and they won’t have to spend millions of dollars to do it.
With the return to in-person events at SXSW just a few days away, BlueJeans by Verizon will be participating in this year’s Creative Industry Expo to showcase how we are contributing to the creator movement for brands and individual creators alike. What makes this so exciting is that we are bringing the tools to the audience that it was designed for before the product even launches. We invite you to visit us on the trade show floor at Booth #773 to experience Studio firsthand and learn more about what you can do with it.
There’s no doubt that as creativity and collaboration become more common, the demand for, and the easy ability to create, more content will rise. Brands will have the ability to either produce that content on their own or to partner with more creators to do it together. Creators will have yet another tool at their disposal to engage larger audiences, grow their followers, and further monetize their content. Regardless, BlueJeans by Verizon will be there to enable both groups and make it easy with a few simple clicks.
About the Author
Jordan is the Vice President of Global Demand Generation Marketing for BlueJeans by Verizon.
