Today, I’ll be participating in a panel “Video in the Cloud, Video Everywhere” at the Interop event in Las Vegas.

The session will address two challenging trends; “Is business grade video ready for the cloud?” and “Are enterprises ready to deal with the impact that video traffic will have on their networks?”

Below are my initial thoughts:
A lot has been said about how SaaS is becoming a common delivery model for most business applications. The value is clear - cost, start-up time, feature velocity etc. but is video conferencing ready for such a delivery model?

First, let's take a look at the employee business needs:

  • The workforce is becoming more and more globally distributed. Employees are required to meet at different times of the day and from different locations. 
  • Businesses need to meet with other businesses, and not just internally.
  • Employees are increasingly allowed to bring personal mobile devices (BYOD) to their workplace and use them to access company resources.

The Blue Jeans Cloud, due to its unique capabilities, addresses these needs in a better way than any other delivery model. 

Blue Jeans globally distributed infrastructure: a real-time, Akamai-like peering network with multiple PoPs that provides global access and route optimization to users joining from remote branches, homes and mobile networks.

Blue Jeans interoperability: connectivity to both consumer based and enterprise grade video conferencing software such as Skype, Google, Microsoft Lync and Cisco Jabber along with any standards-based video conferencing system, allows businesses to meet using their existing devices and applications instead of being forced to use unfamiliar applications.

Scalable transcoding: instead of relying on the device itself to do the heavy lifting required for video communications, Blue Jeans takes care of the transcoding in the cloud with high availability and un-matched scale.  Transcoding in the cloud ensures that the device receives video in the appropriate format to optimize CPU usage and dynamically adjust to network conditions.

Stay tuned for more on this topic….or come listen in!

Interop, Las Vegas
Wednesday, May 9th 11:30 am
Location: Breakers F