The Value of Video-First Culture

When communicating across locations, teams and devices, it’s become painfully evident that traditional conference rooms and communication tools no longer cut it. They simply don’t offer the type of face-to-face communication expected by today’s workforce, especially as operations become more global and dispersed.

As a result, video communication is at an inflection point, witnessing fast adoption among businesses of all sizes. It offers unprecedented value for remote collaboration, enabling rich communications that were once reserved for in-person interactions.

Businesses are transforming their operations and company culture, with empathetic communications—which can be enabled by video—at the core. As face-to-face video emerges as the preferred communications medium, companies are seeking a single solution with a secure, global and extensible architecture that can extend a video culture across colleagues, partners and customers. BlueJeans Enterprise Video Cloud is proven to deliver these desired business video communications on a global scale.

Recently, we brought together early video culture adopters from ADP, LinkedIn, Viacom, and Fitbit to share how video is transforming their businesses and keeping their teams connected in today’s fast-paced and distributed work environment. Here’s what they said:

Eugene Lee, Viacom vice president of technology strategy
Eugene is all about democratizing video access.

In finding the right solution for his business, he thought: “What will deliver on video’s unfulfilled promise for business transformation?” Answer BlueJeans. Eugene stressed the importance of making video ubiquitous and wanted to, “simplify video conferencing by reducing the cost, and complexity of burdensome technology—while democratizing video.” When asked about making video ubiquitous, he said the key thing is accessibility. “You need to make it accessible from everywhere, not just video conference-enabled rooms.”

James Mueller, head of unified communications at ADP
James wants to enhance his meetings with rich visual context despite distances.

“Video helps us provide richer experiences, James said.” He highlighted that you don’t have to leave the traditional conference dynamic, but you can enhance it. For James, context is crucial. “It helps you gauge the room,” he said. With video, ADP is able to tap into how people are responding to discussions or ideas even when they’re not directly part of the conversation. In short, you shouldn’t sacrifice the rich, comprehensive experience of meeting in-person for your remote workers. 

Craig Williams, head of IT at LinkedIn
Craig sought to maintain LinkedIn’s successful company culture with constant, face-to-face open communication.

When LinkedIn experienced hyper growth in 2013, the company couldn’t afford to give up the successful culture that got them there. Video was the answer. LinkedIn found it key to implement video conferencing in an “un-thinking way,” or simple. He didn’t want to waste time, personnel and resources on dealing with video conferencing, he wanted employees to focus on the success of the company. The result? A whopping 2000% increase in video minutes because of what BlueJeans was able to do. 

Elizabeth Cholawsky, president and CEO
Elizabeth wanted to create an inclusive environment in which everyone is comfortable—even with customers.

With nearly 2,000 workers distributed out on the field, video falls at the center of’s communications. As video has become more prevalent, Elizabeth was challenged to make users comfortable about being on video. “If you’re not on video, you’re just not in the meeting,” she said. Elizabeth found that it takes a comprehensive effort to get everyone on board with video and feeling great about it. Video granted a level of intimacy that really helped remote workers empathize with both colleagues and customers, she added.

Steven Soderberg, Fitbit vice president of IT
Steven sees video conferencing as a culture bridge for a distributed workforce.

Going from only two founders to nearly 2,000 employees in seven years, culture was critically important to maintain for Fitbit. “I’m trying to use video not so much for the technology aspect, but as a culture bridge,” Steven said. He advocated that founders or others in leadership positions could and should foster the cultural and emotional ties necessary for a strongly knit workforce. The best way to do this? Video. Don’t lose workforce ties due to distance, empower leaders to lead via video, he noted.

If you were lucky to catch this event live, share some of your thoughts on the discussion below. If you haven’t, you can still catch here. Enjoy!