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Why Do Businesses Use Video Conferencing?

Learn about the many video conferencing use cases to help you join online meetings internally or externally.

Use Cases for Video Conferencing

Whether your employees need video conferencing to host small 1:1 meetings or larger distributed team sessions, there are many kinds of video conferencing use cases. While each comes with a different set of participants and goals, all aim to be productive as possible. Adding even more value, the travel cost savings on each of these use cases is immediately realized — no one needs to jump on a plane or drive anywhere for the meeting, it’s all done virtually. Learn about the many types of video conferences you can host from meeting rooms, in remote settings, or in a mobile environment.


Project Management and Team Scrums

This video conferencing use case is responsible for a large volume of day-to-day meetings among many internal departments. Since creative and technical organizations like marketing, product, IT, and engineering are accountable for time-sensitive project development and execution, these types of meetings are critical for on-site and remote employees.  
For example, imagine a recurring weekly meeting where all individual contributors and managers decide on next steps and action items surrounding a given project. This could include a product launch from a software company, a release date for new retail merchandise, or deploying an internal application to a large workforce. Regardless of type, all these video conferences involve multiple moving parts and dependencies, each commented upon from distributed meeting attendees. The object is to be as productive as possible and to keep the ball rolling so that all deadlines are met. 

Client Services and Account Management

Used most commonly by sales teams and customer-facing employees, the client services video conferencing use case brings external participants into the video conference. Typically, an account manager will schedule a meeting with at least one invitee that joins from outside the organization. It’s important that the external party arrives in the video conference with zero barriers to entry. These conversations often depend on a strong relationship and minimizing the margin for confusion in a virtual setting.  
For instance, a sales rep has a large deal with 50/50 probability of closing on the last day of the quarter. If any additional friction stands between the potential customer and the rep’s ability to connect with them, the sale could be in jeopardy. It’s a good idea to utilize a video conferencing solution that allows external members to join with a URL link and no application downloads to support an easy onramp to the conversation.  

Recruiting and Talent Acquisition 

File this one under, “a great way to streamline processes,” the HR video conference use case is a user favorite. Every hiring sequence requires multiple interviews to find the best applicant for the job. Phone interviews simply don’t cut it anymore — why waste time on an audio-only conversation when you can look the candidate in the eyes and have a personalized conversation? After the open position is posted on public job boards, there’s an inevitable flood of resumes that lands in recruiters’ inboxes. For this reason, video conferencing is especially helpful in the initial days while vetting the talent pool. A recruiter can easily detect the candidate’s command of the field, confidence answering questions, and cultural fit when they get to see all facial responses. Similarly, in the last steps of the hiring process, direct managers and teammates get a better sense of, “will this person be a good fit for us?” Virtually meeting with an applicant face to face can significantly accelerate the hiring process and help the organization get exactly what they’re looking for.      

Learning and Development 

Onboarding new employees has historically been a challenge when dealing with a remote employee base. If you think about the travel associated with getting new hires up to speed by flying and lodging them at HQ, the costs become prohibitive for any business. Instead of on-site training, host video conferences to explain all the inner-workings of the company. This can include HR benefits, technical education, and department-related assignments. Plus, most companies offer continuous professional development and training courses that are easily attended virtually by anyone at the company.