National Geographic Tells Powerful Stories with Help from BlueJeans

National Geographic has been working to ‘illuminate and protect the wonder of our world’ through science, exploration, education, and storytelling for 130 years. And for more than 10 of those years, the media organization has been using BlueJeans Meetings to enable collaboration within its teams and with partners, and to reach wider audiences for events such as the National Geographic Storytellers Summit. BlueJeans Meetings was National Geographic’s top choice for its collaborative platform because of its industry-leading features, such as the ease of sharing content and the ability to make or join calls from anywhere. Since becoming one of the first users of BlueJeans Meetings, National Geographic has built up its collaboration across and beyond the company, helping it deliver compelling stories from many corners of the globe.

Objective

• National Geographic wanted a modern and more efficient way to collaborate internally and with partners and to reach audiences around the world.

Solution

• The company adopted BlueJeans Meetings, choosing the enterprise-grade video conferencing platform for its video quality, the ease of calling anyone in the world, and the ability to record meetings seamlessly.

Results

• National Geographic has enriched collaboration within its teams and with partners across borders.
• It has reached wider audiences for events such as the annual National Geographic Storytellers Summit, which brings together photographers, writers, filmmakers, illustrators, and journalists to celebrate the art of storytelling.
• With BlueJeans Meetings a part of its workflows, National Geographic managed to quickly switch to remote work and virtual collaboration when the COVID-19 pandemic started. This minimized disruptions to its operations and to its work with partners. Even as restrictions ease, it continues to provide flexible and remote work arrangements.
• The company saves nearly $10,000 and 50,000 in mileage (cutting its carbon emissions by more than 10 tons) by holding around 1,500 minutes of virtual meetings instead of traveling. This has helped the company maintain its Leadership in Energy and Environmental Design or LEED certification.