Customer Story

RightsTrade is Transforming Entertainment Licensing, One Virtual Deal at a Time

With COVID-19 restrictions shutting down film and television festivals all over the world, entertainment licensing platform RightsTrade is using BlueJeans to recreate the entire face-to-face experience –– from watching a screening to signing a deal — online.

Objectives

  • During the initial COVID-19 lockdowns, distributors, broadcasters, and producers still needed to buy and sell entertainment content, but the cancellation of film and television festivals and markets meant they had nowhere to do it.
  • With billions of dollars in transactions at risk, studios like Lionsgate, Legendary, and Miramax (Paramount), as well as talent agencies such as Endeavor Content, relied on RightsTrade’s virtual marketplace to keep on licensing content during lockdown — but RightsTrade saw an opportunity to do more.
  • RightsTrade wanted to expand its offering by recreating more of the face-to-face festival experience online.

Solution

  • RightsTrade used BlueJeans Meetings to enable buyers and sellers to virtually meet and share high-quality video content with immersive Dolby audio in real time.
  • BlueJeans’s unmatched interoperability allowed RightsTrade to integrate video capabilities into its core offering in time to help facilitate meetings during the virtual Cannes Film Festival. It also powered the experiences behind FILMART, the largest film market in Asia, and NATPE Budapest International, a gathering hosted by the television industry’s largest trade organization.

Results

  • 3x increase in buyer activity on RightsTrade since March 2020.
  • Festival attendees were so impressed with the high-quality BlueJeans experience that they see virtual content marketplaces as the way of the future.
  • As the premiere sponsor of the American Film Market’s AFM 2020 Online event, RightsTrade’s video-enabled platform will help connect the virtual market’s buyers and sellers.
Industry
Entertainment
HQ Location
Los Angeles, California