January 23, 2015—Mountain View, Calif. and Park City, Utah—Blue Jeans Network, the global leader in cloud-based video collaboration services, today announced its participation in this year's Sundance Film Festival to enhance attendee engagement and offer, for the first time ever, active video participation for remote audiences. Blue Jeans Network's platform, including its new interactive online events service Blue Jeans Primetime, will connect thousands of film enthusiasts to Festival events and provide filmmakers a new channel and broader reach for marketing their movies through large-scale broadcasting and video collaboration.
“For ten days each year, The Sundance Film Festival is at the center of the entertainment world as great minds meet to show, tell, and share their stories. Blue Jeans is excited to be extending the reach of this iconic event beyond the borders of Park City, to amplify the powerful stories being told and to engage new and important audiences in the conversation,” said Stu Aaron, CCO at Blue Jeans Network. “Our aim is to help usher in the new era of digital entertainment by making the film viewing experience more immersive and interactive than ever before. Now Sundance filmmakers can promote their films and share their stories with global audiences bringing film fans everywhere the chance to experience some of the Sundance Film Festival magic in an interactive setting.”
“We want to create unique experiences for our community that are not able to make it to the Sundance Film Festival. This new Blue Jeans technology provides a platform to invite remote attendees into thought-provoking conversations in new and more interactive ways,” said Justin Simmons, Associate Director of Technology Services, Sundance Institute.
Blue Jeans Primetime gives multiple presenters the power to broadcast their message to large remote audiences and to allow members of those audiences to virtually raise their hand to switch from passive observers to active video participants in real time for face-to-face discussion, feedback, and Q&A. Blue Jeans will host multiple venues at which attendees, filmmakers and industry professionals can learn about and use Blue Jeans technology. Here are the key ways the Sundance Festival is going Primetime with Blue Jeans Network:
Blue Jeans Primetime's Advance Screening
Blue Jeans Primetime will hold an advance screening of the highly anticipated world premiere of “Most Likely to Succeed,” a documentary that follows students, teachers and parents at San Diego's High Tech High, which rethinks what it means to be an educated young adult prepared for the 21st century. On Jan. 26, the Sundance Film Festival will be holding an advance screening from Park City to High Tech High for the students, parents and teachers to get a first look at the film. Blue Jeans Primetime will allow viewers to join in a conversation with the film's director and the student stars in real time following the film screening.
Blue Jeans Primetime Panel: Making Movies More than Film: Marketing to the Modern Audience
Blue Jeans will be hosting and broadcasting an interactive panel on Jan. 28 in order to bring great minds together on the topic of marketing film to the modern audience. The traditional movie marketing playbook is being rewritten as the film industry experiments with ever-new marketing and distribution strategies, from the digital-only release of the critically acclaimed movie "Snowpiercer," to the unexpected release strategy for the recent movie "The Interview." In this Blue Jeans panel, executives from Sundance TV and brands like NYLMedia, Pulpo/An Entravision Company and others, will discuss what we can expect to see in film marketing and distribution in the coming years. To request more information on the panel, contact: PrimetimeSundance@bluejeans.com
Where You Can Go Primetime with Blue Jeans Network at the Sundance Film Festival
Along with the two major Primetime events on the Sundance program, Blue Jeans technology will also be integrated into the Sundance Film Festival media center, VIP centers and at the Blue Jeans Lounge in the heart of Park City's Main Street.
The Blue Jeans Lounge at 580 Main Street
The Blue Jeans Lounge will be at the town's center and will offer Blue Jeans interactive video experiences connecting people at Sundance with the rest of the world. Special events at the Blue Jeans Lounge will include exclusive Q&As with actors, directors and producers.
The Blue Jeans Lounge will be equipped with video conferencing technology that allows visitors to have face to face communication with audiences outside of Park City. For Blue Jeans Primetime use, the lounge will be equipped with a laptop, AV screen and microphone, allowing anyone to conduct an interactive video event with hundreds of users around the globe. Primetime is a seamless and effective way for filmmakers, media and industry professionals to connect with their audience in person and in real time, while also providing fans a first hand view into the Festival. The lounge will also host a standard video conference meeting room, a mobile station with Android and IOS devices and several kiosks for one-on-one, face to face meetings.
Blue Jeans at Festival Co-Op and Media Center
The Media Center, located on the 3rd floor of the Festival Co-Op, is a place for accredited press to conduct interviews and Blue Jeans technology will be available for interactive video events, meetings, or interviews. Blue Jeans is offering its services to Sundance press attendees (as well as filmmakers, talent, publicists and industry professionals). Press looking to expand their communications and connect with readers/followers can do so with just a click of a mouse.
The Festival Co-Op is the central place for festivalgoers to participate in activities, giveaways and events supported by festival sponsors. At The Festival Co-Op you'll have the opportunity to say, "Hi!" from Sundance to anyone via interactive video conferencing kiosks powered by Blue Jeans. The Festival Co-Op will also feature a comfortable lounge area equipped with a Blue Jeans demo station for anyone who wants to put their feet up and enjoy the scenery.
Blue Jeans technicians will be also be on hand at all locations to assist with any setup and connectivity questions.
About Blue Jeans Network
At Blue Jeans Network, our mission is to make interactive video communications as easy and pervasive as audio communications, enabling more effective collaboration at work, at home, and on the road. Our cloud-based conferencing service makes this possible by enabling customers to connect with each other seamlessly anytime, anywhere, and from practically any device. The Blue Jeans Network extends high quality video communications beyond the traditional boundaries of specialized conference rooms and into the mainstream, allowing individuals and employees throughout an enterprise to interact more effectively with each other, and with their customers, partners, suppliers, family, and friends. Blue Jeans Network is a private company headquartered in Mountain View, California. For more information go to: https://www.bluejeans.com or follow the company @BlueJeansNet