WebRTC Browser Based Video Conferencing

A face-to-face meeting, whether in person or over video, is more personal than a phone call or an email. Relationships develop faster with face time. Those in sales, for instance, who are looking to build a relationship versus simply complete a transaction understand the value of video calling. So do doctors working remotely, or anyone who is part of a team that can’t always meet in person.

Not all video calls are created equal. It defeats the purpose to suggest a call or video conference if it’s difficult for the other party to join. Perhaps your sales prospect doesn’t have Skype for Business or has difficulty getting into a WebEx meeting or connecting to a video conference.

What Is WebRTC?

WebRTC is short for web real-time communications, and it provides the ability to join a video meeting over any browser supporting that technology. By supporting all major browsers on the market: Chrome, iOS, Opera, Android, Firefox, BlueJeans is leading the charge in webRTC video conferencing and webRTC video streaming. Starting in 2017, MS Edge will support it as well.

How can webRTC video conferences and webRTC video chats help your organization? Instead of sending out a meeting request to Ms. Smith asking to show her the benefits of your new widget and requesting that she download an application or client to - hopefully - talk on Monday, I can send a webRTC video chat invite and she can launch the meeting directly in her browser. It adds simplicity for sales teams and their prospects and brings value by facilitating the start of a new relationship. Plus, it eliminates potential excuses for not attending a meeting!

WebRTC: The Future or the Past?

Those who are wedded to WebEx, Zoom, or other video conferencing applications might tell you that the future is indeed all about these applications—that webRTC video conferencing isn’t the future. But that view is short sighted. The future is about interoperability—to say that all future communications via video conference will happen in one silo is missing the fact that desktops and browsers are far from dead.

Many people are looking toward webRTC video chat and webRTC video streaming to solve their business needs without needing to download anything. In a room video conferencing system, with webRTC video conferencing, there is no IP address required to start a conference call.

At the end of the day, BlueJeans is deeply committed to creating easy pathways to video calls and webRTC video conferencing is an important part of that.

When Did WebRTC Begin?

When did the “what is webRTC?” and “what is webRTC video streaming?” questions start? The term was born around 2011, and it took hold in the video conferencing industry around 2013, when all of the browser manufacturers started to discontinue support for media plugins. It became evident that having video inside a web browser required functionality that didn’t need to be downloaded.

Going forward, BlueJeans predicts that consumers will demand a greater, not lesser, diversity of video conferencing applications—including the option to use no app at all.

What is webRTC? A solution that enables users, with only a web browser, to share documents, share videos and talk face to face.

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