How Businesses Are Benefiting From Social Collaboration

ROI, or return on investment, is often the first question asked by a company when the possibility of a new business tool is introduced. Sometimes this occurs due to a company's current tools not being advanced enough to take a company past the stage where they can fully adapt to new technology. Other times, a company may not be clear on the benefits of going social with their business. This may be because a business either doesn't currently use social technology, or they may not have observed the benefits of social collaboration to a business.

Social collaboration offers many benefits to a business, one of which is the ability for anyone to see what is happening with a company at any given time. However, a company that is connected via social collaboration does work differently than one that continues to use traditional methods.

Business Before and After Social Collaboration

A business not using social collaboration may have difficulty locating experts to weigh in on their products. As well, finding important information can be a struggle. Without social collaboration, any received expertise is not stored for all to access. Additionally, any hiring of new employees can be slowed with the lack of social collaboration. Further delays can occur once hiring is complete in the form of work that is hard to organize. Due to the closed work process and the limited scale of other processes, all involved have a limited view, including management. This can suffocate an entire organization.

But when social collaboration is introduced, locating experts is not only easier, but it can also be automated. The flow of information can be streamlined and made more relevant to all involved. That valuable expert information can not only be captured with a social element, but also reused. This ever-changing pool of information can be accessed by new employees to help them to more quickly learn and understand their role. Previously limited processes can reach a global scale, and work processes can enjoy increased participation. Managers can view all work activities in real time with social collaboration, giving them a much wider view. The end result is processes that are more efficiently connected with an open flow of knowledge between company employees and management.

The Worker Perspective

Social collaboration tools from Blue Jeans are priceless to company employees. Social connections in the workplace determine level of influence as well as how able they are to get the job done. As well, social collaboration is much faster than traditional word-of-mouth where business is concerned. Today's employees understand how important it is to be able to not only build, but also maintain their social connections throughout their career. The ability to see the profiles of fellow workers in a news feed means that little to no work needs to be done to know what is happening in a company.

Many today use social media to keep their personal relationships connected with news of life events. And this is exactly what is occurring when employees use social collaboration. Where updates may have occurred via email in large and intermittent chunks, they can now be communicated live. This means that any tasks, documents and projects can be completed socially in sessions with other team members. And because the storing of information on social platforms is automatically stored, future employees can access these collaborations to learn more about a concept, role or their company.

Analysts and Social Collaboration

The value of social collaboration that contains your company's complete narrative and contributors is priceless to those tasked with analyzing company data. Not only can analysts better understand who knows what information in a company, but they can also access the methods used to gain access to that information, as well as the processes used to attain it due to social collaboration's self-documenting nature.

A company's trends can more easily be identified by analysts when social collaboration is used, making opportunities much easier to identify. In return, a company receives a clear picture of its location in the marketplace, and employees who are now much easier to identify can be properly credited for their contributions to the company's success.

However, it's important to keep things in perspective. No business should be without the social collaboration tools that Blue Jeans provides, but these tools should be just part of an entire arsenal designed for business success. The social aspect is only one element of the change management process. In order to achieve well-rounded success, every company first needs to ensure that a change in employee behavior has been made, as well as a culture change within the company to facilitate a more open, participative and positive environment. Finally, organizational changes need to be made so that the integration of social collaboration can be successfully supported.

If your business is looking to take the next step in its evolution, Blue Jeans can help. Contact us today or learn more about the value that our social collaboration tool can bring to your company.