Customers

Facebook

Facebook uses BlueJeans to boost their internal and external communication

Challenge:
Maintaining company culture across multiple countries worldwide and easier, convenient employee collaboration.

Solution:
BlueJeans single, software platform supports video, audio, and web conferencing while allowing employees to see each other and screen share content simply by joining a meeting through a url with one click.

Results:
BlueJeans online meetings handle many participants in different locations, using a variety of video-enabled devices, including traditional conference room systems. Now, every Facebook employee has access to his or her own personal meeting room.


If you look across some of the successful start-ups that have emerged from the Silicon Valley, one common theme across all of them is a strong start-up culture, stemming from the founders and early employees. One of the biggest success stories in recent years has been Facebook. Founded in 2004, the company continues to expand rapidly across the globe with over 900 Million active users. To serve these subscribers globally, Facebook has operations in 26 cities and continues to expand its global presence.

With unprecedented growth and success comes greater responsibility to ensure that the original vision and corporate values are maintained across the company. Given the global nature of Facebook operations, it has been challenging to get people from diverse backgrounds and cultures to collaborate efficiently and maintain the high levels of performance that typically characterize the Facebook culture. Geographical distances and technology barriers don't help matters either.

Embracing Modern Online Meetings

One way that Facebook has addressed these issues is with a single, software platform that supports video, audio, and web conferencing. As the company has grown, it has become increasingly important to maintain its open, intimate and fast moving culture. One of the key strategies in this effort is the use of live video calling. The ability for employees across the company to see each other and screen share content in online meetings fosters a much more collaborative environment than email, chat, and audio-only calls alone.

Facebook already had a number of video conference rooms at headquarters and its larger sites, but was looking for a way to expand the reach of video conferencing to those employees that didn't have access to those rooms, including telecommuters, and employees at smaller sites, that preferred desktop and mobile technologies. The solutions available to bridge between these two worlds were cumbersome and expensive. Classic room-based conferencing systems could only connect to other room-based systems, but not to desktops. But then, Facebook found BlueJeans Network.

Supporting All In One Video, Audio, and Web Conferencing

BlueJeans Network is a cloud based video conferencing service designed to make video meetings as easy, interoperable, and affordable as audio meetings. Customers use their existing video conferencing devices and connect them via the BlueJeans cloud-based meetings platform.

Scaling Video Conferencing for Every Employee

With BlueJeans, Facebook has begun to enable any to any video conferencing and virtual meetings for its employees. A single online meeting can handle many participants in different locations, using a variety of video-enabled devices, including traditional conference room systems. Every Facebook employee has access to his or her own personal meeting room in the BlueJeans cloud that can be used to schedule and host video, audio or web conferences on demand. Participants simply join a meeting through a url with one click.

With a cutting-edge solution like BlueJeans, Facebook can continue its rapid expansion and not worry about having its unique culture diluted over time. Today at Facebook, employees across the globe see each other more frequently and work more collaboratively in their BlueJeans.


Industry

Software

Headquarters

Palo Alto, California

Web site

www.facebook.com


Download

Facebook Case Study