Cotton On Uses BlueJeans Video Conferencing to Sell Blue Jeans Worldwide

Industry: Retail
HQ Location: Geelong, Australia


A global fashion retailer, the Cotton On Group designs and sells fashion and lifestyle products across seven brands in 18 countries. Cotton On uses BlueJeans video calling and unified communications so employees can quickly and easily connect, regardless of location or device.


Needed a unified communications solution that would work in all parts of the world, from Australia to Africa to North America.


BlueJeans consolidated existing tools and provided one-touch video conferencing to employees worldwide.


  • Allowed employees on five continents to collaborate face-to-face from any device or conference room.

  • Reduced in-person meetings, resulting in travel cost savings company-wide.

  • Enabled retail managers and store employees to stay better connected to headquarters and staff.