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Why Video Should be Part of your Teams Plans

Today's guest post is by Irwin Lazar, CISSP, Vice President and Service Director, Nemertes: 

Team collaboration applications aren’t just for chat.  Nemertes’ “Workplace Collaboration: 2019-20 Research Study” of more than 625 organizations in North America, Europe and Asia, found that almost 64% of participants were using or already planning to use team collaboration applications, while another 14.6% are evaluating them for future deployment.  Of those using or planning to use team collaboration apps, nearly 29% said that they view them as the hub for all collaboration.  This means that organizations are quickly seeing the value of converging disparate applications for calling, chat, and meetings into a unified, contextual workspace that integrates with other business applications.

More importantly, Nemertes found that viewing team collaboration as a work hub correlates with success.  Nearly half (47.4%) of those who have recognized measurable value from their team collaboration deployments (in terms of reducing costs, improving processes, or generating new revenue) view team collaboration as a hub, versus just 23.6% of those who did not have measurable business benefit from their deployments.

It’s no surprise then that Integrated voice and video conferencing is the most widely used feature of team chat applications.  For Microsoft Teams users, this means the ability to easily launch a meeting from within a channel, enabling participants to quickly join, converse, and share relevant documents from the team space.

The usefulness of meeting applications is limited by who can access them and from where.  If an organization has already invested in videoconferencing systems and deployed them into meeting spaces, limiting participation to PCs, or requiring the purchase of new Teams-compatible room systems restricts collaboration effectiveness.  Rather, the goal for those using Microsoft Teams should be to integrate those existing endpoints into the conferencing experience.  This integration easily allows those in a meeting room to launch or join a meeting, share content, and engage with those in other locations either using room systems, or joining from desktop, laptop, or mobile computers. 

The integration of Microsoft Teams with existing room systems offers several tangible benefits:

  • Workers are able to meet using the same tool that’s integrated into their work hub
  • Delivering a consistent experience across meeting rooms means easier use, and higher utilization
  • Leveraging existing investments in videoconferencing systems reduces transition costs
  • Organizations can enable remote participants to join meetings, even if they are outside of the company

The bottom line is that those responsible for Microsoft Teams should view it increasingly as a work hub, enabling integration of other collaboration and business applications into team spaces.  This includes existing videoconferencing endpoints.  Enabling integration will allow collaborators to enjoy the benefits of videoconferencing using their existing systems, with minimal new investment, and within the context of the Teams meeting experience.

Irwin Lazar, CISP, is a VP and service director at Nemertes, where he develops and manages research projects, conducts and analyzes primary research, and advises enterprise and vendor clients on technology strategy, adoption and business metrics. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the digital workplace, covering enterprise communications and collaboration as an industry analyst for over 20 years.

Nemertes is a global research-based advisory and consulting firm that analyzes the business value of emerging technologies. Since 2002, we have provided strategic recommendations based on data-driven operational and business metrics to help organizations deliver successful technology transformation to employees and customers. Simply put: Nemertes’ better data helps clients make better decisions.