They say a picture is worth a thousand words... so how many words does that make a video worth? My answer: wordless. A video is a recording or a broadcast of moving visual images. So in a sense, every frame and every second starts to add to its value. That means a video only a few seconds long is worth tens of thousands of words, and by the time you get to a minute, that video is worth millions of words. Where this gets especially interesting is when you begin to use video to communicate. Let me explain.
As a millennial, video is part of my everyday life. It started with YouTube in the latter half of the 2000s. Viral video quickly being a “thing” and soon brought a new way to share content. What people used to share as images turned into videos, and blog posts soon turned into vlog posts. Video became a way to vulnerably and intimately communicate.
By the time Skype became popular in the late 2000s, I was old enough to use the platform to communicate with my family living in other states. Pretty soon, the word Skype became a verb, and it became the preferred method of communication amongst my relatives. Then came the iPhone 4 in 2010, and with it… FaceTime. With this cell phone purchase, video became mobile and I started using FaceTime to communicate with my friends. I had no need for simple audio calls any longer—video was the way to go.
To add fuel to the video flame, Snapchat came on the market in 2012 and took video to an entirely new level. Founder Evan Spiegel introduced the platform by stating, “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communication with the full range of human emotion.” And it did just that. By May 2015, users were sending 2 billion videos per day, and this number reached 6 billion by November. Since then, additional consumer video tools have come onto the market, including Facebook Messenger, WhatsApp Messenger, Google Duo, and more. Video is everywhere, and it’s the main way my generation communicates. For further proof, check the App Store, where all top five free applications are video-centric.
I now see this trend spilling over into the workplace. Video is become an increasingly popular way to communicate with colleagues, particularly amongst us millennials. Why? Because we grew up with it. We are familiar with video; it is something we have always known. But more importantly, we value the freedom, engagement, and instant connection it brings us. We’ve been using it for years to connect with our friends and family—now we want a way to easily connect with our colleagues.
Video allows us to work where and how we want, which ultimately benefits our employers. By having instant access to colleagues around the globe with a tool like BlueJeans, we can get work done when it needs to be done, from wherever we may be. No need to rush to the office for an early morning call with colleagues in China—we can take that call from our homes. No need to spend hours in traffic each morning—we can easily sync up with our coworkers over video, eliminating the need to drive during rush hour.
Millennials often get judged for our lack of work ethic, our obsession with technology, our impatience with the workplace hierarchy, and more. But in my opinion, those qualities are exactly what make us unique in the workforce. It is time to hear what millennials are saying. It’s time to empower employees with the tools they need to instantly connect with their colleagues from any location, allowing us to work where and how we want.
Video is no longer just the tool we use to communicate with our grandmothers. It’s time to bring it to the workforce. You may be surprised with how this particular obsession with technology will help our productivity—and your revenue.