The pandemic has forever redefined the marketing event strategy. What was once reserved for re-watching conference keynotes has become the status quo for safely engaging customers, partners and prospects.
And while there have been learning curves along the way, virtual and hybrid event volumes are only expected to increase by 36 percent after the pandemic—according to a recent Forrester Consulting survey of key decision makers of marketing event strategies.
As such, organizations will require the right tools to help them meet their marketing and growth goals. To help customers reimagine their marketing strategy to successfully meet customer and partner expectations and achieve engagement, marketing, and sales goals, today we announced new BlueJeans Events features and partner integrations designed to help bolster the virtual event experience.
With new capabilities to enhance the overall attendee experience and improve how moderators can customize their events, BlueJeans Events is addressing key marketing and communication requirements to increase audience engagement for use cases such as webinars/webcasts, brand activations, tradeshows/conferences and other live events.
These latest enhancements to the BlueJeans Events platform include:
● HTML Embed Enhancements: Event hosts now have the ability to deploy individual BlueJeans Events widgets for chat, Q&A, and polling on any HTML webpage to complement an embedded livestream player. This flexibility provides hosts with the ability to fully customize their landing page environment to ensure consistency with brand elements or other Event requirements. Additionally, closed captioning is now fully supported within embedded BlueJeans Events for no additional charge.
● Event Customizations: Further enhancing the attendee experience, Event hosts now have the ability to upload any mp3 file up to 10MB to provide attendees with a customized audio playlist before the event begins and once the event wraps. For event invitations, admins can now include their company name within the ‘from’ field to ensure communications reflect the appropriate branding.
● Presenter Support: Hosting secure events is mission critical for organizations that present sensitive content for internal audiences. While Restricted Events allow admins to keep unwanted participants from joining via domain-specific invitations, admins now have the ability to allow exceptions and invite specified external presenters to join, while ensuring the integrity of the Event. Allowing speakers, emcees, and event managers to hash out last-minute logistics with an exclusive group chat box, BlueJeans Events now allows “backstage chat” for presenters and moderators to eliminate confusion and streamline communication among on-camera and behind-the-scenes participants.
● MootUp Integration: Now in the BlueJeans App Network, MootUp brings a compelling new dimension to audience engagement by pulling BlueJeans Events into MootUp immersive 3D spaces. Organizers can create, customize and brand their own 3D virtual world where avatars can explore, mingle and engage in their Events.
● Zapier Integration: Zapier allows admins to connect a variety of applications to BlueJeans Events to streamline event logistics and ensure interconnectivity with a host of marketing automation platforms. These integrations will make it easier for Marketers to gain visibility into attendee engagement across the entire Event lifecycle.
Furthermore, to better support marketing teams and organizations as they work to create a more polished and professional look and feel for their virtual and hybrid events, customers can now tap into Premium Production Services, powered by The Palmer Group.
Working in partnership with award-winning broadcast and event producers, these premium services provide end-to-end production capabilities to help customers deliver exceptional on-brand experiences that are streamed at scale with BlueJeans Events.
As marketers look for new ways to position their organization for market leadership and growth, virtual and hybrid events will become more purposefully integrated into the overall marketing strategy. BlueJeans has already been empowering organizations such as Adobe and NASCAR to transform their virtual event strategy to deliver real business value inside and outside of their organizations.
Now is the time to take a step back to reevaluate your virtual and hybrid events strategy and technologies to determine the best path forward. To learn more about how BlueJeans Events can help transform your virtual or hybrid events strategy, download your free trial today.
About the Author
Peter Verwayen is the Senior Director of Product at BlueJeans Network and was a member of the original BlueJeans launch team. Prior to joining BlueJeans, he spent nine years at Cisco/WebEx, where he owned all service provider audio integrations into WebEx and Jabber, and brought the first Room-to-Remote, interop solution to market.
