BlueJeans Blog

Partner Outlook on the Future of Business Communications

Last week, BlueJeans CEO Quentin Gallivan took to LinkedIn to share his perspective on the technologies, trends, and themes he predicts will shape video communications in 2019. From revamping the hiring process to reimagining entire office spaces, the impact video is having on the enterprise as organizations continue down this road toward digital transformation is becoming more pronounced than ever.

BlueJeans provides innovative technologies that make meetings fast to join and simple to use so that our customers can work productively where and how they want—but we can't do this alone. To ensure the success of our customers, we work with a vast ecosystem of technology partners ranging from hardware vendors to audio experts to artificial intelligence providers and beyond. 

I’m always talking to our partners about their goals, challenges, triumphs, and yes—predictions for the year ahead. I recently got the chance to catch up with my friends at Logitech and Kaptivo and asked them a few questions about how they expect business communications to evolve in the coming months. Here’s what they had to say:

How do you see business communications changing in the next one to five years?

“Today, the vast majority of communication is still audio only. Five years from now, I believe we’ll have hit that tipping point where video is on par with, or even exceeds, the number of audio-only interactions.” – Scott Wharton, VP & GM, Logitech Video Collaboration

“We will see continued progress in ‘work from anywhere’ unified communications. AI assistants and AI powered Smart Rooms will make scheduling, note taking and post meeting actions easy and automatic. Conference rooms will become IoT environments where things like occupancy, utilization, etc. will be automated and intelligent.” – Adrian Cable, CTO and co-founder of Kaptivo

How will these changes influence the ways in which teams work?

“Productivity will increase because people build stronger relationships when collaborating via video than with audio only. This is especially true for remote workers who need to build rapport in order to do their jobs. And with the number of remote workers increasing significantly around the globe, the need for video collaboration will increase as well.” – Scott Wharton, VP & GM, Logitech Video Collaboration

“Meetings where visual content is created during the session (e.g. design meetings, engineering planning, project management) still usually take place face-to-face due to limitations in visual collaboration technology. As new technologies ease these limitations, we will see greater uptake of remote collaboration as the preferred meeting style. Team members will be able to save hours of downtime every week on commute time by working from home or from local satellite offices, while maximizing engagement and with no productivity loss. Ideally, technology will fade into the background instead of being a source of frustration.” – Adrian Cable, CTO and co-founder of Kaptivo

How will your industry change to accommodate new forms of business communications?

“Video conferencing gear used to cost tens of thousands of dollars and was reserved for board rooms and executives. Today, you can get a high-quality video system for less than $1,000, democratizing video conferencing for businesses of all sizes.  Given this relatively low investment required, I expect companies will deploy video in every meeting space without giving it a second thought.” – Scott Wharton, VP & GM, Logitech Video Collaboration

“Workplaces should be designed to provide the most productive environment for employees. Whiteboards are still the preferred method for visual collaboration and brainstorming. The role of whiteboards isn’t going to change, but with the advent of Kaptivo the way employees interact with them will evolve. Kaptivo and similar technologies enable the dry-erase whiteboards people use and love every day to work just as effectively for creative collaboration with remote participants.” – Adrian Cable, CTO and co-founder of Kaptivo

How has the whiteboard stayed the same/changed with the advent of new digital technologies? What is the role of the whiteboard in the future workplace?

“Despite the advent of interactive whiteboards for the corporate market (Jamboard, Cisco WebEx Board, Microsoft Surface Hub), the humble dry-erase whiteboard is still the “go to” solution for creative collaboration in meeting rooms, due to low cost, flexibility, and intuitiveness. By contrast, interactive boards are complex and costly and that require extensive training for productive use. We apply the connectivity of the digital age to the intuitiveness of the analog whiteboard.

Workplaces should be designed to provide the most productive environment for employees. Whiteboards are still the preferred method for visual collaboration and brainstorming. The role of whiteboards isn’t going to change, but with the advent of Kaptivo the way employees interact with them will evolve. Kaptivo and similar technologies enable the dry-erase whiteboards people use and love every day to work just as effectively for creative collaboration with remote participants.” – Adrian Cable, CTO and co-founder of Kaptivo

At BlueJeans, our partners are an extension of us, and we work diligently with them to ensure that together we are providing our customers with the very best solutions available to meet their video conferencing needs. A big thanks and best wishes to all of our partners for continued success in 2019 (and beyond)!

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