Facebook is the leading social network in the world. Its mission is to give people the power to build community and bring everyone closer together. Billions of people use Facebook to stay connected with friends and family, to discover what is going on in the world, and express what matters to them. Founded in 2004, Facebook has nearly 2 billion active users and conducts operations in 78 cities.
With unprecedented growth and success comes a greater responsibility to ensure that the original vision and corporate values of a company are maintained. Given the global nature of Facebook’s operations, it had been challenging to get people from diverse backgrounds and cultures to collaborate efficiently and maintain the high levels of performance that typically characterize the Facebook culture. Geographical distances and technology barriers complicated things further.
The company already had a number of video conference rooms at its headquarters and its larger sites, but was looking for a way to expand the reach of video conferencing to employees who didn’t have access to those rooms, including telecommuters and employees at smaller sites who preferred desktop and mobile technologies like Skype.
The available solutions to link these two worlds were cumbersome and expensive. Classic room-based conferencing systems could only connect to other room-based systems, and Skype users could only talk to other Skype users.
Facebook + BlueJeans
Then Facebook discovered BlueJeans. BlueJeans Meetings is a cloud-based video conferencing service designed to make video meetings as easy, interoperable, and affordable as audio meetings. Customers use their existing video conferencing devices and connect them through the BlueJeans cloud.
With BlueJeans, a single meeting can handle many different participants in multiple locations, using any video-enabled device. Every Facebook employee can have their own personal meeting room in the BlueJeans cloud that can be used to schedule and host video meetings on demand. Participants join a meeting by dialing a number or clicking on a URL. With BlueJeans, Facebook can continue to expand rapidly and not worry about diluting its culture. Today, Facebook employees around the world see each other and work more collaboratively in their BlueJeans.