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BlueJeans Reaffirms Focus, Growth in APAC

Australia, New Zealand, Singapore, Hong Kong, Japan and India are all growing markets with rapid adoption of collaboration technology to engage employees and build productive work environments. To keep pace with the rising demand, we’ve made several updates in the APAC region:

To start, Luke Richardson has been appointed to Vice President and Managing Director of Asia Pacific, based out of Sydney. This solidifies the BlueJeans APAC leadership team and reaffirms its focus on connecting regional businesses to a growing network of partners and executive leadership.

“It’s a privilege to lead our growing team across APAC. The interest for our meetings platform is exciting and we will scale alongside a network of talented partners to deliver a solution that serves our customers as they grow and expand,” said Luke Richardson, vice president and managing director of Asia Pacific, BlueJeans. “Collaboration technology has become a critical business asset, and for good reason. Employees need the tools to connect, collaboration and contribute to their team and business, and BlueJeans is in a great position to be part of that journey.”

As part of this renewed commitment, we’ll be connecting regional businesses to a growing network of partners in the region—including Arkadin and Princeton—to meet the demand for videoconferencing and collaboration solutions.

We’ve seen a significant increase in the overall number of meetings and total meeting minutes in the APAC region, with 50% growth (year-over-year) in the last 12 months—totaling more than 1.4 million meetings, with customers showing particular interest in using the BlueJeans Gateway for Microsoft Teams.

To fully maximize the Microsoft Teams experience, companies need to connect their existing legacy conference rooms to Teams.  BlueJeans Gateway deploys in minutes so every employee can participate in meetings, whether via desktops, conference rooms or huddle spaces.  The BlueJeans Gateway ensures room deployments are easy and fast to install, with advanced security and real-time management and analytics capability. 

Next, BlueJeans has created a new data center in Mumbai to serve the growth and demand for its meetings platform. Indian customers’ meetings will be hosted in the Mumbai POP by default and they can choose AWS Mumbai as the default storage location for recording data. Customers like the Khan Academy, Air AsiaCotton:On and Frucor Suntory are among the companies that have selected BlueJeans as a trusted part of its collaboration platform.

Khan Academy provides India mass-teacher training for PISA tests. Known as the “Olympics” of public education systems, the tests are given out to 15-year-olds worldwide to assess a country’s education system. By the end of last year, starting from an almost non-existent base, more than 10,000 students per month enrolled in pilot schools were coming aboard and using Khan Academy in their classrooms, something Vipul Redey, Head, School Enablement at Khan Academy, attributes to the effective teacher trainings conducted over BlueJeans.

“We plan to double, or possibly triple, the number of students using Khan Academy this academic year, which will only be possible if we continue to scale up our corresponding teacher training efforts to cover geographically dispersed state schools via regular webinar trainings using BlueJeans,” Redey said. “Over the past year, BlueJeans Events has proven to be the ideal platforms for offering remote education in developing countries with low bandwidth, as these webinar sessions have already drastically cut our travel and training facility rental costs, while still allowing for frequent touchpoints with teachers to keep them updated on progress—a blessing for a non-profit like ours that survives on donor money. By making up-skilling teachers across India possible in a very effective and fiscally conscientious manner, BlueJeans is helping us to improve the effectiveness of our public education system as a whole.”

For more information, check out our BlueJeans partnerships in APAC, and download you free trial of BlueJeans today!