BlueJeans Blog

BlueJeans Announces Expanded Channel Program to Drive Partner Growth and Profitability

BlueJeans Partner Program

Today, we’re excited to announce that BlueJeans has introduced a new tiered plan and a significant expansion of our channel program to address increasing customer demand for the BlueJeans Meetings, BlueJeans Rooms, and BlueJeans Events. The new program will invest in expanding business with partners who include BlueJeans in their unified communications solutions, or who help customers migrate from legacy conferencing solutions to the modern cloud platform offered by BlueJeans. 

In addition, the program offers benefits and incentives to partners who invest in the skills and certifications needed to deliver successful customer outcomes. It is designed to equip and incentivize partners to help customers transform workplace productivity using BlueJeans and the complementary solutions of our alliance partners including Dolby, Facebook, Microsoft, and others. 

“As enterprises seek to modernize the workplace, they’re looking for partners they can trust to integrate best of breed communication and collaboration tools so that employees can work productively, how and where they want,” stated Steve Harris, Executive Vice President of Nuvias Unified Communications Practice. “The BlueJeans meetings platform is a game changer for our partners and their customers, and we’re excited about the investments BlueJeans is making to deliver a world-class partner program that will help our partners grow revenues and profitability.”

Expanding Opportunities for Partners

A key design point of the expanded channel program is serving customers as they create intelligent workspaces with BlueJeans Rooms, which makes any space a smart, one-touch video, audio, and web conferencing room that is both easy to use and easy to manage. Increasingly, partners are the delivery vehicle for BlueJeans Rooms, which has experienced 280% revenue growth from Q1 to Q4 in BlueJeans’ recent fiscal year. 

We have seen strong partner interest in the premium offering in this category, BlueJeans Rooms with Dolby Voice, which features incredible spatial audio, intelligent light and motion sensing, and whiteboard capture through a centrally controlled appliance. This product is unlike any room offering on the market, and the new program will equip partners to rapidly scale their BlueJeans Rooms deployments.

Driving Growth and Profitability

Incentives available to qualified partners include a new tiered program with strong margin opportunities, deal registration incentives, and rebates based on targets. New investments into the program include a new training and certification program, support from BlueJeans pre-sales, participation in the Partner Advisory Council, as well as access to the brand-new BlueJeans Partner Portal which contains sales tools, campaign assets, training, deal tracking features, and more. 

"Collaboration is ever more critical in the digital workplace, and our partnership with BlueJeans equips us to provide customers with the most advanced meetings solution on the market,” said Mark Alexander, Chief Operating Officer at Arkadin. “BlueJeans is a longstanding Arkadin partner, and its expanded partner program demonstrates its ongoing commitment to the channel. Our customers continue to appreciate the simple, modern, trusted cloud conferencing experience that BlueJeans delivers, and we see strong business momentum together across the globe.

Transforming the way teams collaborate is a critical initiative for any organization, and helping customers succeed requires total business and program alignment. Enterprises increasingly expect BlueJeans to work across all our partners to solve the challenges of the modern workplace, and we’re thrilled to launch this program to meet their expectations. Combined, BlueJeans and our partners will help solve the challenges of the modern workplace.

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