Aragon Research Positions BlueJeans by Verizon as a “Leader” in the Globe for Video Conferencing 2021
Today, we’re excited to announce that BlueJeans has been positioned by Aragon Research, Inc. in the “Leader” Quadrant of the GlobeTM for Video Conferencing for the second year in a row!
Verizon acquired BlueJeans nearly a year ago with the understanding that advanced communication and collaboration tools are critical to keep businesses, from small mom-and-pop shops to some of the world’s largest global brands, operating at the highest level. We believe that our positioning as a 'Leader' in the Globe for Video Conferencing by Aragon Research reaffirms that our combined focus on relentless innovation and strategy around the future of work is on track to differentiate us in the market.
As Jim Lundy, CEO and Lead Analyst of Aragon Research said, "Video conferencing is now the single most important part of a communications and collaboration. This means that the vendors in this market are feeling significant pressure to enhance and improve their product offerings to keep up with demand and stand out from competitors."
Based on Completeness of Strategy and Performance, the 2021 Globe uses a rigorous analysis of each vendor using three dimensions that enable comparative evaluation of the participants in a given market. The Aragon Research Globe looks beyond size and market share, which often dominate this type of analysis, and instead uses those as comparative factors in evaluating providers’ product-oriented capabilities. Positioning in the Aragon Research Globe will reflect how complete a provider’s future strategy is relative to their performance in fulfilling that strategy in the market. The following parameters are tracked in this analysis:
Strategy reflects the degree to which a vendor has the market understanding and strategic intent that are at the forefront of market direction. That includes providing the capabilities that customers want in the current offering and recognizing where the market is headed.
Performance represents a vendor’s effectiveness in executing its defined strategy. This includes selling and supporting the defined product offering or service.
Reach is a measure of the global capability that a vendor can deliver. Reach can have one of three values: national, international, or global.
With strong partnerships and a customer-first mindset driving updates across the entire product suite, including the launch of a new product offering designed specifically for healthcare with BlueJeans Telehealth, we've worked hard over the last year to exceed customer expectations and increase business productivity in today’s remote workforce. Today's recognition is a nod to what we've accomplished, but stay tuned for what's to come!
To learn why BlueJeans was named a “Leader” in this year’s report, download the Globe for Web and Video Conferencing, 2021.
Ready to see how you can increase productivity and better connect your teams and customers with a leading video conferencing platform? Download your free trial of BlueJeans Meetings today.
About the Author
John Knightly is the Chief Marketing Officer of BlueJeans by Verizon. He brings more than 25 years of marketing, product management, and sales experience to BlueJeans. He was most recently Vice President, Solution & Alliance Marketing at Hewlett Packard Enterprise and has also led Enterprise Marketing at Adobe Systems and Product & Solution Marketing at BEA Systems. John graduated from Princeton University with a Bachelor’s degree in statistics and earned an MBA from the Anderson School of Management at UCLA.
