By Lindsey Westbrook
Robb Woods, BlueJeans director of business value and solution strategy, spends a lot of time listening to what potential BlueJeans video conferencing clients want—and they don’t always put it in the same terms the company uses.
Interoperability for Video Calls?
“Interoperability is a term we use internally all the time,” he says, “even though I wouldn’t expect the customer to. When they come to us asking about our capabilities, or conducting an internet search, they’re looking for video calls, video conferencing, and so on. They’re not necessarily thinking ahead to, for instance, the minute details of implementing video calling with the hardware they’ve currently got in their offices.”
But they’ll be happy down the line when they realize that BlueJeans simply works, whether they have an elaborate setup of multiple, wired conference rooms, or a bunch of dispersed employees armed only with laptops and phones. BlueJeans video calls are compatible with a variety of web browsers, and the app will work on your phone no matter if you’re on iOS or Android, so you can join—or even lead!—a video call from your car. And it’s easy to book video calls using a variety of existing email and calendaring setups, like Google Calendar or Outlook.
Video Call Integration
“We talk to them about integration, too, from a workflow perspective,” Woods says. Just as Workplace by Facebook is a new platform that is changing how organizations function and interact internally and externally, taking the social media aspect of our lives and applying it to an enterprise setting, BlueJeans likewise can make video conferencing, screen sharing, and online meetings a natural way of doing business for companies that were reluctant to dive into that world, perhaps because they are worried the employees will be resistant to the idea, or maybe because they’ve had rough experiences in the past with other companies that offer some of what BlueJeans does.
Because BlueJeans video calling is so focused on alleviating “pain points,” these fears are unwarranted. The company offers a broad portfolio of video conferencing type services, from BlueJeans for meetings to live streaming to BlueJeans for events, depending on whether the client requires live, online all-hands meetings, for instance, just a basic ability to conduct conferences with video calls.
“They could be most interested in audio, video, sharing content, or recording events,” notes Woods. “And their IT departments could be more or less interested in data analytics, or monitoring and supporting the live video calls. But video calling will be of consistently high quality for everyone, whether we’re talking about two people chatting separated by half the circumference of the Earth, or all the employees of Facebook getting together virtually for a town hall meeting.”
Before he came to BlueJeans, Woods worked for another company that was in the same general space, but one that was more focused on video conferencing hardware than video conferencing services. Now, he reports, various companies of that nature are approaching BlueJeans to find ways to work together rather than compete, since the market for hardware is steadily dropping off. The reason? Again: interoperability.
Modern Video Calls: They Just Need to Work
“Another way to say it is ‘it just works,’” observes Woods. BlueJeans is flexible, scalable, not just from the user perspective, but in terms of the other solutions it can tie into. “More and more, employers are realizing the cost savings of a video conferencing solution that works with tools, networks, and software their employees already have and use.” Likewise they are recognizing that their IT folks have better things to do than troubleshoot video calls gone awry, or build and configure complex audio/visual setups for video conference rooms.
“All of this speaks to where we are in the industry today,” Woods concludes. Three key ideas: interoperability, integration, it just works.