Three Goals for Today’s Enterprise Video Conferencing Platforms

With face to face collaboration being a key component in any workplace, buying into a video conferencing platform is becoming more common for businesses of all kinds. However, before you go all-in on any video calling service, there are three goals you should keep in mind. Download our latest whitepaper, “Three Goals for Today’s Enterprise Video Conferencing Platforms” and discover what they are, what they mean for your business, and how you can successfully reach them. 

Thanks to smartphones, laptops and tablets, present day video conferencing is expected to be easy and instantaneous. Businesses use webinars, video chat apps, webcasts and conference calls to communicate with employees across departments and locations. With so many communication options available, it can be hard for businesses to know what platforms to use and ensure maximum effectiveness.

Today’s cloud-based video conference services have become more reliable, flexible, affordable, while supporting a much higher quality video call experience than the hardware and software options of the past. As a result, users’ expectations and their goals have shifted as well. End users and IT leaders are no longer satisfied if their video call service merely works, they expect it to help meet significant benchmarks, but were often too complex, expensive, and inflexible to accomplish.

No matter how hard they tried, businesses used to find it extremely difficult to realize the full value of their video conferencing investment. Unfortunately, many video conference deployments failed to achieve the necessary adoption, with equipment left to gather dust. However, the inherent value of modern workplace video conferencing, and other visual collaboration tools, have been found to support more productive environments and achieve higher ROI.

A new generation of video conferencing platforms have arrived. These new cloud-based solutions are significantly easier both for users to work with, and for IT teams to deploy, manage and support. They also provide much higher levels of interoperability, which allows them to leverage existing collaboration tools like remote whiteboarding and screen sharing. Just as importantly, they can include management and analytic capabilities, which help IT teams better understand usage patterns and adjust deployments to maximize ROI.

While many businesses continue to search for the ideal video conference platform, the landscape has changed to allow more comprehensive, affordable and effective solutions for face to face collaboration from mobile phones, tablets, laptops, and room systems. By understanding the three goals for video conferencing, you can address these expectations and create working environments that truly empower productivity for teams anywhere.

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