Modern enterprise is made up of globally dispersed yet globally connected employees and teams—people who are all over the map literally and figuratively. For a long time, notes Robb Woods, BlueJeans Director of Business Value and Solution Strategy, folks in his business would drop out because they were tired of trying to convince potential customers that business video conferencing is something they need. But as we speak, he says, a robust, scalable, highly interactive mode of communication is becoming a must-have, not a nice-to-have. That’s what BlueJeans has done.
“Some organizations have pretty antiquated approaches to video,” says Woods. “They’re lingering in a hardware-centric world, using systems that might have been phased out by the manufacturer, or that their users quickly abandoned because it was hard to use.”
BlueJeans strives each day to make enterprise video conferencing easy, whether through its desktop app, or by facilitating integrations with existing room systems, and also by working closely with tech partners like Dolby to make the audio experience the top of the line—frequently better than customers imagined was possible. All of these capabilities combine to make enterprise video conferencing a must-have for the modern-day enterprise company looking for scalability and increased engagement.
The things that CIOs ask Woods most frequently, their top priorities, have to do with what he calls “digital transformation”: how to increase employee engagement by giving them new or different tools that 1) enhance productivity and collaboration across offices 2) while driving down total costs of ownership by ideally 3) consolidating pieces of technology and 4) moving from buying and/or maintaining hardware to a software as a service (SaaS) model while still 5) integrating with existing hardware.
“Together with the CIOs, we are thinking about transitioning to cloud-based technology, information security and mobility,” Woods observes. “BlueJeans is positioned as the leader in this space for cloud-based, enterprise video conferencing. Our customers are the who’s who of enterprise and industry. Whether it's a sports apparel manufacturer, global financial institutions, European based pharmaceutical companies or leading tech companies—they all have chosen us as the state-of-the-art enterprise video conference platform.
Enterprise video conferencing needs to be thought about beyond the typical conference call. CIOs are saying: look, as a leader of this organization, I want to be more connected to my teams. RedHat is an excellent example of a large organization that does numerous broadcast events to its employees, as well as public events that are broadcast far beyond that group. There are so many scenarios today that an enterprise video platform brings undeniable value to.
Woods describes a typical scenario: the CIO of a financial organization is looking at new types of technology, whether physical infrastructure or SaaS services, to reduce costs and toolsets. But she doesn’t just mean finding one new tool that consolidates five existing tool functionalities that her employees are using. Rather, she’s talking about taking five toolsets with total cost of ownership of, say, $2.5 million a year, and also the effort of IT to support those, and consolidating tools, costs, and support efforts.
“One company was spending $1.5 million a year on audio conference calling alone. And, they were spending an additional $500,000 a year on PSTN calls into their WebEx accounts. That adds up to $2 million a year for those two services, and they still hadn’t found a way to integrate them to their Polycom room systems."
“She told me, ‘We have WebEx, but people are phoning in and costing us more, and none of this talks to our room systems we spent $250,000 on.’ With BlueJeans, they found a savings of just over 50% - all while consolidating numerous solutions into one easy to manage platform while providing a solid, reliable business video conferencing solution.”
And that doesn’t even take into account all the rogue tools that certain individuals or departments had likely downloaded and started using because of their frustrations with the limitations of the corporate-sanctioned video conferencing solutions. CIOs can’t know which and how many of these their employees are utilizing—perhaps as workarounds that wouldn’t be necessary any more with BlueJeans—that IT wouldn’t want to, or be able to, support.
Often when you present such numbers to business people, they think it’s too good to be true. Woods notes, “They often think they need separate audio and video conferencing solutions. They’re a little incredulous that one solution, BlueJeans, can provide all those capabilities, increase functionality and productivity, and lower costs.”